Monthly Archives: April 2015

  • images
    You Can’t Build A Brand On Today Thinking You Can’t Build A Brand On Today Thinking

    You Can’t Build A Brand On Today Thinking

You Can’t Build A Brand On Today Thinking

A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]

  • Staubsauger und Geld
    How Your Brand is Sucking the Life Out of Your Business How Your Brand is Sucking the Life Out of Your Business

    How Your Brand is Sucking the Life Out of Your Business

How Your Brand is Sucking the Life Out of Your Business

Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their […]