brand consultants

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    Pump Up The Volume! Pump Up The Volume!

    Pump Up The Volume!

Pump Up The Volume!

One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and downs. For […]

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    Acculturation in Branding Acculturation in Branding

    Acculturation in Branding

Acculturation in Branding

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]

  • Brand as Bait
    Brand As Bait. Brand As Bait.

    Brand As Bait.

Brand As Bait.

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]

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    Branding as a Catalyst for Succession Financing Branding as a Catalyst for Succession Financing

    Branding as a Catalyst for Succession Financing

Branding as a Catalyst for Succession Financing

As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]

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    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]