brand management

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    Pump Up The Volume! Pump Up The Volume!

    Pump Up The Volume!

Pump Up The Volume!

One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and downs. For […]

  • Brand as Bait
    Brand As Bait. Brand As Bait.

    Brand As Bait.

Brand As Bait.

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]

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    Branding as a Catalyst for Succession Financing Branding as a Catalyst for Succession Financing

    Branding as a Catalyst for Succession Financing

Branding as a Catalyst for Succession Financing

As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

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    5 Customer Service Tips for Smaller Businesses 5 Customer Service Tips for Smaller Businesses

    5 Customer Service Tips for Smaller Businesses

5 Customer Service Tips for Smaller Businesses

Guest Poster: Consumer Affairs for Brands

Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]

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    Your Brand Theater Your Brand Theater

    Your Brand Theater

Your Brand Theater

Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely […]

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    How To Win The Hearts and Minds of your Customer? How To Win The Hearts and Minds of your Customer?

    How To Win The Hearts and Minds of your Customer?

How To Win The Hearts and Minds of your Customer?

A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]