starting business

  • Brand as Bait
    Brand As Bait. Brand As Bait.

    Brand As Bait.

Brand As Bait.

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]

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    Branding as a Catalyst for Succession Financing Branding as a Catalyst for Succession Financing

    Branding as a Catalyst for Succession Financing

Branding as a Catalyst for Succession Financing

As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]

  • talking
    5 Customer Service Tips for Smaller Businesses 5 Customer Service Tips for Smaller Businesses

    5 Customer Service Tips for Smaller Businesses

5 Customer Service Tips for Smaller Businesses

Guest Poster: Consumer Affairs for Brands

Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]

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    Your Brand Theater Your Brand Theater

    Your Brand Theater

Your Brand Theater

Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely […]

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    How To Win The Hearts and Minds of your Customer? How To Win The Hearts and Minds of your Customer?

    How To Win The Hearts and Minds of your Customer?

How To Win The Hearts and Minds of your Customer?

A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]

  • Branding Tips, Branding Expert, Ed Roach
    Branding For Start-ups Branding For Start-ups

    Branding For Start-ups

Branding For Start-ups

What is your brand?

Your brand is your reputation.

It’s the perception on the street or in your marketplace. It’s us right now, sizing each other up. What you think of the person sitting next to you is their brand  and […]

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    27 Benefits of Branding Your Company 27 Benefits of Branding Your Company

    27 Benefits of Branding Your Company

27 Benefits of Branding Your Company

• You benefit from a clearer understanding of what your brand is
A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street […]

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    Old School Sales Techniques Can Still Reap Benefits Old School Sales Techniques Can Still Reap Benefits

    Old School Sales Techniques Can Still Reap Benefits

Old School Sales Techniques Can Still Reap Benefits

By: John McGee, CEO of OptifiNow

Get Chummy

If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and […]

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    Can a Slogan Make You Buy? Can a Slogan Make You Buy?

    Can a Slogan Make You Buy?

Can a Slogan Make You Buy?

First I’m going to pose an exercise, then I want to discuss.

“Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their slogan. DON’T look them […]

  • MUG
    Do Lunch or Coffee Do Lunch or Coffee

    Do Lunch or Coffee

Do Lunch or Coffee

By: John McGee, CEO of OptifiNow

If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save time. If you are […]