One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and downs. For […]
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Brand As Bait.
Brand As Bait.
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]
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How To Get Hired Faster
How To Get Hired Faster
Marissa Mayer CV Lessons: How To Get Hired Faster
By Jennifer L. Jacobson, Founder of Jacobson Communication
After the recent sale of Yahoo! to Verizon, Marissa Mayer’s CV became a topic of discussion when the web platform,
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Branding as a Catalyst for Succession Financing
Branding as a Catalyst for Succession Financing
As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]
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5 Customer Service Tips for Smaller Businesses
5 Customer Service Tips for Smaller Businesses
Guest Poster: Consumer Affairs for Brands
Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]
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Your Brand Theater
Your Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely […]
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How To Win The Hearts and Minds of your Customer?
How To Win The Hearts and Minds of your Customer?
A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]
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Branding For Start-ups
Branding For Start-ups
What is your brand?
Your brand is your reputation.
It’s the perception on the street or in your marketplace. It’s us right now, sizing each other up. What you think of the person sitting next to you is their brand and […]
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The Brand Tragedy of Dirty Crude Oil
The Brand Tragedy of Dirty Crude Oil
President Obama said “Shipping dirtier crude oil into our country would not increase America’s energy security.” during a press conference turning down the Keystone pipeline project. Besides the obvious disappointment experienced by our friends out west, […]
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27 Benefits of Branding Your Company
27 Benefits of Branding Your Company
• You benefit from a clearer understanding of what your brand is
A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street […]
