With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]
As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]
Guest Poster: Consumer Affairs for Brands
Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely […]
A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]
What is your brand?
Your brand is your reputation.
It’s the perception on the street or in your marketplace. It’s us right now, sizing each other up. What you think of the person sitting next to you is their brand and […]
President Obama said “Shipping dirtier crude oil into our country would not increase America’s energy security.” during a press conference turning down the Keystone pipeline project. Besides the obvious disappointment experienced by our friends out west, […]
• You benefit from a clearer understanding of what your brand is
A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street […]
By: John McGee, CEO of OptifiNow
If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and […]