This is a great inspirational podcast perfect for your corporate OR personal brand.
Personal Branding Event Strategy
Every business person gets invited repeatedly to events for everything ranging from charity fundraiser, to industry trade show, networking events and organization mixers. Many of you reading this absolutely refuse to attend for any number of good reasons. I’d like […]
Arm Yourself With My 25 Item Brand Arsenal!
1. Business Card
Your business card is your personal billboard. Use both sides and make it as professional as possible. This is your image, don’t cheap out.
2. Business Stationary
Hardcopy: envelopes, letterhead, checks, proposals
Digital: invoices, statements, proposals
Make sure each item has a […]
Hey! I Think They’re Getting It.
More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to […]
How To Be Found Online!
Everyone wants to be on the first few pages of a Google search. You might consider search engine optimization (SEO), or a large online promotion.
What I’ve found to be very effective is blogging.
Blogging builds your expert profile and exposes your personal brand. […]
Conquer Your Fears!
Every one of us has fears we’d love to conquer. Is it a fear of the water? A fear of heights? How about public speaking – does that get you spooked? Fear keeps us from reaching our fullest potential. Let’s […]
Job Hunting With A Personal Brand
Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]
Light A Flame Under Your Leader Brand!
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Are The Two Faces Of Your Brand Teasing You?
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
Interruption/Permission Synergy
A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:
Andee,
Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]
