By guest writer, Maurice Marwood.
When selling yourself, your product or your service, always focus your discussions on the features that will be beneficial to your potential customer. And a feature that’s a benefit to one customer may not be a […]
Be A Message Tailor
Shout It Out Everywhere!!
Have you figured out a powerful brand positioning strategy yet? Well, let’s say you have. Now you have to develop a brand image that reflects that position and roll it out across every touch point of your brand. Your website […]
How Dare I Expect Payment!
It never ceases to surprise me how people feel no remorse in using you at your expense. As any reader to my blog can attest, I pay huge attention to my brand. I believe that bad practices can hurt me […]
How To Make Your Best Impression?
What impression are you making on people? When you meet them for the first time – after you’ve given them your business card – then they get back to their offices and decide to check you out. What are they […]
How To Bring Down Your Personal Brand
Your personal brand should be the poster child for positivity. Everything about you should say that you are likable and a pleasure to be associated with. Inspiring those around you should be your goal. Every entrepreneur wants to associate themselves […]
Shout Out To Oceans & Fisheries
From my stats I see that I have someone from Oceans and Fisheries visiting here at my blog. Being originally from Halifax, Nova Scotia, I’m curious about them. If you happen to read this, how about leaving a comment and […]
Over Delivering Is Good Brand Medicine
If you’d love to make a great impression on a new customer, all you have to do is over deliver on the promise. If you’ve already quoted them a fee, surprise them with rolling some of the lesser costs into […]
Job hunting? Look At Yourself First.
This afternoon I’ll be speaking to a young group of newly arrived immigrants to Canada. My message will be that when they are searching for employment or looking to start a new enterprise, they should start with addressing their personal […]
A Mentor’s Advice
I happen to mentor as part of the organization, “New Canadian Centre of Excellence.” This group helps newly emigrated entrepreneurs find employment or assists them in starting new businesses. The recipients come from every corner of the world. My […]
Does Your Personal Brand Stand Out?
Are you doing anything to affect your personal brand? Since we all have a brand, it benefits us to be cognizant of the impression we make on others – since sales are directly affected by the relationship with have with […]
