Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I’d say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. […]
Create Your Own Market!
I’m Quoted On "Online Branding" Story
Check out today’s article in the Windsor Star (Windsor Ontario, Canada) on branding yourself online.
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
eMarketing – an effective solution.
I’ve just released the 50th issue of Useful Information, my FREE monthly eNewsletter. That means that I’ve been sending this out to a select group of businesses for over four years now. Some would suggest that it is very difficult […]
Distractions Are Good For Your Brand
I define distractions as what you do to take your mind off of business. As I write this, my Mastermind Group (previously identified as my MOOB group) is readying to begin our quarterly meeting – this time being held at […]
Yap, Yap, Yap!
Technology has made many of us lazy communicators. One of the things that makes a brand great is communication with your customers. You can’t have a relationship if you’re not talking. It’s not enough […]
How email can cost you business!
At the risk of sounding like a Ludite, I believe that technology can be a hinderance to effective business practices. I believe being in your customer’s face is more important than responsive email. The web while a massive benefit to […]
Have Friends – Will Travel!
What do you do when you are offered an opportunity, but you are unable to fulfill it? It would be a bad move to take it on then take the risk of fouling it up and damaging your brand. Sometimes our skill sets are […]
The customer is always right!
What is it they say – “If it wasn’t for the customers, business would be a joyous thing!” Have you ever wondered what your customers think of you and thus by extension -your brand? If you are addressing your brand strategy correctly, you are […]
