I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today’s socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It’s a 2-part exercise. On one hand, […]
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Cause Marketing – a socially responsible revenue stream
Cause Marketing – a socially responsible revenue stream
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Acculturation in Branding
Acculturation in Branding
I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]
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How Trump, trumps his competitors
How Trump, trumps his competitors
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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Do You Know The Perception of Your Brand?
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry […]
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How Brand Leaders Can Be Brand Losers
How Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
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Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
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Why I Find Branding An Inspiring Activity
Why I Find Branding An Inspiring Activity
When you do what I do for a living you regularly see activities that businesses are involved with to bring good fortune their way. All are valiant efforts to resonate with their audience.
One customer of mine (John Mill) is in the […]
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Objects May Be Closer Than They Appear!
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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How To Avoid A Weak Brand in a Post-Patent World!
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.
Have you given any thought to […]
