I’m asked this question from time to time. Of course my first reaction is that you already have a brand. You’re not aware because you you are not paying close attention to yourself. You’re like most small businesses and […]
How to Brand Yourself.
Arm Yourself With My 25 Item Brand Arsenal!
1. Business Card
Your business card is your personal billboard. Use both sides and make it as professional as possible. This is your image, don’t cheap out.
2. Business Stationary
Hardcopy: envelopes, letterhead, checks, proposals
Digital: invoices, statements, proposals
Make sure each item has a […]
Brand Positioning
This video is the visual presentation I use when I speak to groups on positioning a brand. The goal of positioning is to have your brand focus on what separates you from the competition. Based on differentiation, what can you embrace that makes your […]
Change … Are You Ready?
In today’s world, people everywhere are being held accountable – accountable to shareholders, bosses, other employees and most importantly .. to themselves. But we must remember one major thing ….. we are living an Age of Instability. The question is […]
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Joe IS The Company!
What if you were to die tonight? Would you company cease to exist tomorrow? If so, then it’s obvious that all of the client relationships with key clients rests with you. This exclusive dependance on YOU can have a devastating […]
Laura Ries Comments On Brand and Blogging.
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
Small Potatoes a Big Deal!
Is it just me, or do a lot of small business people have an email address that does nothing for their personal or corporate brand because it doesn’t identify them. For instance, edroach@gmail.com does nothing for my brand other than […]
A Penny For Their Business!
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely a round number. many […]
A Penny For Their Business!
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely […]
