Over at Chuck Westbrook’s Blog, there is the unique opportunity to jump in on the ground floor of an initiative to help the blog’s unsung heros get the traffic they deserve. Chuck is NOT doing this as part of any lead-in to […]
How To Avoid The Meltdown Mentality.
Over the years I been through economic downturns and recoveries and a great deal of small businesses traditionally roll up their rugs and hide in the dark until its over. Marketing budgets being one of the first things that got […]
Does Size Matter?
I ran into an acquaintance yesterday and we got to talking about business. He made the comment, “It’s important to look big – don’t you think?”
It’s an interesting question. In our culture we equate big with success. Big houses, big cars and trucks, […]
Blog your Enthusiasm!
Here’s a great blog that focuses on enthusiasm. In these edgey times, we all must work harder to stay positive and not let negatives bury us.
It’s Time to Re-Charge.
Everyday we stress the ups and downs of the marketplace. To keep your brand fresh, it’s important that you stay in shape physically and mentally. You can’t have the visionary of the company coming unglued. For the physical – go for extended walks or […]
One Solution to a Scary Economy.
Unless you been away from the planet, you may be unaware of the situation with the financial markets. As bad as it is, we still must make a living, and dwelling on the negative isn’t going to get you anywhere. […]
Packaging Your Brand
Once you’re happy with your brand positioning, it’s time to take careful consideration as to how you package your brand. You want to develop a brand image that compliments your brand values and personalty. Since differentiation is the key, your […]
Get The Media To Quote You.
Here’s a great brand builder. Peter Shankman has a fantastic email service that sends out opportunities that connects you with a journalist looking for professional sources for articles or books they are writing. It’s called Help a Reporter. You […]
FREE Weekly Branding tip Podcasts
I have just launched my FREE WEEKLY BRANDING TIP podcasts on my website. I will also be showcasing new ones here on my blog as they come out. If you would like to subscribe to my FREE WEEKLY MAILING OF BRANDING TIPS […]
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
