Brand Power

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • hate
    You’re Stuck in a Rut -That’s How I See It Anyway. You’re Stuck in a Rut -That’s How I See It Anyway.

    You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]

  • NOoff
    There’s No Branding Off Switch There’s No Branding Off Switch

    There’s No Branding Off Switch

There’s No Branding Off Switch

If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]

10 Small Business Action Tips!


Most small business retailers I’ve had the courtesy to meet, typically use traditional marketing to get business through their front doors. This means running print ads in the local press and waiting for the resulting traffic. They don’t go out […]

Does Size Matter?

I ran into an acquaintance yesterday and we got to talking about business. He made the comment, “It’s important to look big – don’t you think?”

It’s an interesting question. In our culture we equate big with success. Big houses, big cars and trucks, […]

Ten Steps to Brand Power.

Let’s start with the assumption that you’ve done your homework and you’ve established a competitive strategy based on differentiation. Now here’s where we go next.

1. Develop a logo that inspires your audience adopting a palette that sets you apart.

2. Use the corporate palette through […]