Monthly Archives: February 2015

  • Brand Awareness
    The World Of Brand Awareness has Changed – Sort Of. The World Of Brand Awareness has Changed – Sort Of.

    The World Of Brand Awareness has Changed – Sort Of.

The World Of Brand Awareness has Changed – Sort Of.

There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that […]

  • Branding Debt
    How Branding Debt Ratios are Determining Factors in Your Brand’s Success! How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

    How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate […]

  • ROI?
    5 Things That Determine Your RETURN On Investment? 5 Things That Determine Your RETURN On Investment?

    5 Things That Determine Your RETURN On Investment?

5 Things That Determine Your RETURN On Investment?

When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to […]