First I’m going to pose an exercise, then I want to discuss.
“Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their slogan. DON’T look them […]
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A Great Branding Read in Star Brands.
A Great Branding Read in Star Brands.
Star Brands by Carolina Rogoll.
I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]
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You Can’t Build A Brand On Today Thinking
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]
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How Your Brand is Sucking the Life Out of Your Business
How Your Brand is Sucking the Life Out of Your Business
Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their […]
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How to: “UNSELL. BRAND!”
How to: “UNSELL. BRAND!”
Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from […]
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The World Of Brand Awareness has Changed – Sort Of.
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that […]
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How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate […]
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5 Things That Determine Your RETURN On Investment?
5 Things That Determine Your RETURN On Investment?
When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to […]
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Graphic Design Has Become a Commodity—But There’s a Way Out
Graphic Design Has Become a Commodity—But There’s a Way Out
Graphic design as a profession has come under attack over the last several years. More and more, clients are pushing back on price. The business community has lost the respect for graphic designers that they had a few decades ago. They have this […]
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Get Real! Brand Authenticity and You.
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV […]
