brand coaching

Does Your Personal Brand Stand Out?


Are you doing anything to affect your personal brand? Since we all have a brand, it benefits us to be cognizant of the impression we make on others – since sales are directly affected by the relationship with have with […]

Mentor – Coach or Trusted Friend?


Wikipedia defines mentors as: “a trusted friend, counselor or teacher, usually a more experienced person. Some professions have “mentoring programs” in which newcomers are paired with more experienced people, who advise them and serve as examples as they advance. […]

How Would Ed Do It?


If you are no stranger to my blog (here) or my website, you will know that I offer an awful lot of free advice. I have covered every aspect of branding and shared the wisdom of others whose opinions I […]

Brand Perception versus Brand Reality


Is your brand in tune with the reality that is the minds of your customers? If you’re finding that customers have the wrong impression of your company then this is something that you are going to want to address. The […]