brand strategies

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]

  • hate
    You’re Stuck in a Rut -That’s How I See It Anyway. You’re Stuck in a Rut -That’s How I See It Anyway.

    You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]

How Would Ed Do It?


If you are no stranger to my blog (here) or my website, you will know that I offer an awful lot of free advice. I have covered every aspect of branding and shared the wisdom of others whose opinions I […]