I ran into an acquaintance yesterday and we got to talking about business. He made the comment, “It’s important to look big – don’t you think?”
It’s an interesting question. In our culture we equate big with success. Big houses, big cars and trucks, […]
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the […]
You’ve heard that commercial a million times. That ad is starting to look old. Your logo – does it really address who we are? The Sales Manager doesn’t seem so hungry anymore, blah, blah blah. What is really going on here? Do the marketing […]
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]
