This week’s podcast looks at surveying your brand team to discover what environment it exists in.
Social Media Marketing Smarts
As I sit here putting together the graphics for a presentation I’m doing next week on Social Media Marketing to a small group of auto industry stakeholders, I’m wondering at what awareness level they are at.
Typically, businesses don’t even have […]
Be A Message Tailor
By guest writer, Maurice Marwood.
When selling yourself, your product or your service, always focus your discussions on the features that will be beneficial to your potential customer. And a feature that’s a benefit to one customer may not be a […]
Shout It Out Everywhere!!
Have you figured out a powerful brand positioning strategy yet? Well, let’s say you have. Now you have to develop a brand image that reflects that position and roll it out across every touch point of your brand. Your website […]
How Dare I Expect Payment!
It never ceases to surprise me how people feel no remorse in using you at your expense. As any reader to my blog can attest, I pay huge attention to my brand. I believe that bad practices can hurt me […]
How To Make Your Best Impression?
What impression are you making on people? When you meet them for the first time – after you’ve given them your business card – then they get back to their offices and decide to check you out. What are they […]
How Would Ed Do It?
If you are no stranger to my blog (here) or my website, you will know that I offer an awful lot of free advice. I have covered every aspect of branding and shared the wisdom of others whose opinions I […]
Brag! Brag! Brag!
All our Moms told us that it’s not nice to brag. Well it’s about time you start (I’m sure your Mom won’t mind).
Don’t just assume visitors to your website, or readers of your promotional materials will understand all your […]
The Competition is Gunning For You!
Don’t kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your […]
How To Avoid The Meltdown Mentality.
Over the years I been through economic downturns and recoveries and a great deal of small businesses traditionally roll up their rugs and hide in the dark until its over. Marketing budgets being one of the first things that got […]
