I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that […]
Is Your Brand Image Up To The Challenges To Come?
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand […]
How to Benefit From A Cohesive Brand Strategy
An interesting brand strategy to me has always been putting the owner’s persona front and center. Make them the face and voice of the brand. Everything we read today speaks to the relationships we build with customers. Make ’em smile when they see you […]
So You Want To Build A Brand.
Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups […]
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Are You Holding You Back?
Are You Holding You Back?
Is your brand continually evolving? Are you always watching for tools and education to put more opportunity in your cross-hairs? Just last year I fine-tuned my website. I really thought the look and functionality was exactly what my brand reflected. In the year or […]
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You’ve Been Voluntold!
You’ve Been Voluntold!
If you’re anything like myself – you do a great deal of local networking. At least two or three days a week, you might run into me at some event or another. Some are professional groups where my target customers lurk and others are […]
Here’s What’s In A Great Marketing Tool Box…
Your brand is anchored in what differentiates you. Without that differentiator, you have to fall back on image or (god forbid) price. A good number of small businesses think to raise the bar they have to changes their logo, update their image and refresh […]
Great or Safe – You Can’t Be Both!
I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the […]
The Web Killed The Trogan Horse Brand
Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say […]
Choosing The Right Color For Your Brand
Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is […]
