That next telephone call or email could be the mother lode of opportunities. If you’re anything like myself, you’re fiercely proud of what you’ve accomplished to date. The relationships built over the years have not only delivered happy customers but rewarding business friends that […]
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Five Ways To Brand Like The Fortune 500’s
Five Ways To Brand Like The Fortune 500’s
Branding can be daunting at the best of times. As small to medium size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like myself, you’re constantly educating yourself on ways to […]
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Gawd Brand It!! Do As I Say Not As I Do!
Gawd Brand It!! Do As I Say Not As I Do!
I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that […]
Is Your Brand Image Up To The Challenges To Come?
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand […]
How to Benefit From A Cohesive Brand Strategy
An interesting brand strategy to me has always been putting the owner’s persona front and center. Make them the face and voice of the brand. Everything we read today speaks to the relationships we build with customers. Make ’em smile when they see you […]
The 10 most profitable Google Feed Optimizations
Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability of their Product Listing Ads depends on the quality of their product feed.
What are […]
So You Want To Build A Brand.
Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups […]
