We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
In our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn.
Much of it is minor stuff compared to risks we encounter in the […]
A client referred me to Sprinkles Cup Cakes this morning.
I have to admit I am very impressed with the sense of design to this product. I understand that it costs about $3.25 per cupcake. They come in individual boxes. The boxes are […]
In my quest for a topic to discuss this week, I came upon a very good organization that assists auto dealerships with staff training. That organization is called the “Automotive Youth Educational Systems” or AYES. Apparently 4,500 dealers participate in this organization to […]
This month I am participating in a lively discussion on branding auto dealerships over at Branding Wire. The following is part of that discussion:
Its been said that necessity is the mother of invention.
I was reading Derrick Daye’s […]
The entire model of the concept of buying a car is waiting for an innovator who refuses to do it as it has always been done. We are waiting for the Richard Bransons out there to show us a better way. IKEA has done […]
So here are some links…
Not being a writer, it is rather tough to come up with a couple of thought provoking articles a week. One for my personal blog (here) and one for Small Business Branding. And today I agreed to be […]
You’ve heard that commercial a million times. That ad is starting to look old. Your logo – does it really address who we are? The Sales Manager doesn’t seem so hungry anymore, blah, blah blah. What is really going on here? Do the marketing […]
I was watching one of my favorite shows the other night. It’s called, The Big Idea – Donny Deutsch. Tonight’s show centered around something all of us say from time to time and that is “Why didn’t I think of that!” I’ve […]
Recently I had the opportunity to talk to an Aflac sales person. They marveled how the Aflac duck has put them on the map. Before said duck, nobody had even heard of them. Now just mentioning the name of the company gets people within […]
