Monthly Archives: January 2011

Compliances As Brand Stars!

Compliances of every sort are viewed as good and bad depending on your perspective. In every case there are costs associated with them. They’re usually meant to protect something or deliver some assurance of quality.

Being compliant while mandatory,is a great […]

Here’s A Peek At My Branding Process!

I’ve been asked over at Linkedin if I could possibly outline my branding process. So I thought it might be a good idea to share this here as well. My branding process called “Brand Navigator” is a proprietary process […]

Your Professional Brand

What does your brand say about you? Let’s say you put a group of people in a room who are familiar with you. Each has their own perception of your brand. Ask them to use their imagination and picture your […]