When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a […]
Deere To Your Heart Branding
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a regular push mower. I was prepared […]
A Simple Observation
Over time I have developed a bias regarding email addresses. As you can imagine, I get my share of subscribers and un-subscribers to my lists. When ever any of these actions happen, if the person has a generic address such […]
Top 10 Brands That Stopped Being Cool
Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public […]
Fund It! Brand It! Sell It! 3-step workshop at the Windermere Manor in London on November 15, 2011
Have you ever wondered…
• Is there a shortcut to Government funding”?
• Is your brand about due for an over-haul?
• Do you have the sales training you need to jump-start your goals?
Coming to London on November 15th is Fund It! […]
The Walking Brand
Recently I stepped it up a bit and had some quality dress shirts embroidered with my logo and slogan – “Lead Don’t Follow.” For a while now I felt this area a loose end in my own personal brand. I wanted a dress shirt […]
When Is It Time To Call In The Pro’s?
I’m in the process of expanding my services and part of that involves extending the range of my WI-FI. If you’ve even looked into bridging you might agree that it’s a daunting topic. I understand the premise behind it, but […]
911 Branding
When it comes to branding – small businesses in general assume a lot. They more or less figure that if money is coming in the door then everything must be alright. But is it? Do you have that nagging in […]
The Perils of Ignoring Your Brand
I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand is among their stake holders. Many even fail to recognize that they are a leader and are content with settling […]
How To Get A Linkedin Testimonial
Does this sound familiar? You’d love some testimonials for your Linkedin profile but feel it’s pathetic to ask for one. A solution I use, is to go to people’s profile whose recommendation you’d like and leave them a testimonial unsolicited. Most times they will […]
