Monthly Archives: May 2012

Why Are Daily Newspaper Brands Failing?

The digital age in daily newspapers is dawning and they don’t appear to get it yet. It reminds me of the music industry prior to iTunes and in the middle of the Napster era. I’m astonished at their […]

How Turning Your Brand Around Can Be Like A New Pair Of Shoes.

Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]

A Contradiction Is A Terrible Brand

It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a responsibility to deliver an authentic experience to your […]