Monthly Archives: January 2013

Great or Safe – You Can’t Be Both!

I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the […]

The Web Killed The Trogan Horse Brand

Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say […]

Choosing The Right Color For Your Brand

Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is […]

When Should A Company Re-Brand?!


There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]

It’s 2013 And I’ve Got Nothing!

I’m sitting here trying to be profound¬† and write something great about the coming year’s branding efforts. I’ve got nothing. Not to say I’m pessimistic about the coming year, but I’m drawing a blank about what to write […]