After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It’s entitled – “15 Branding Things That Your Competition Doesn’t Want […]
FREE New eBook from Ed Roach (Me)!
Your Brand Is More Than Face-Deep
Every brand is more than its brand image. We all identify a brand by it’s image and logo, but the true power of a brand is in its relationship with its audience. Many entrepreneurs fail to understand the depth of […]
5 Reasons A Listening Brand is Powerful:
1) If your job is to provide valuable service to a customer (and most of us do), it behoves you to be on top of what they need from you. It’s your job to over deliver and make the experience […]
Fingers and Toes Networking – Which Are You?
I’ve been reading a lot lately concerning networking. The general discussion has been the effectiveness of the endeavour. The interesting thing for me, was that it was generally seen as a one or the other scenario. It seems that most […]
How To Let Out Your Inner Author!
I’m quickly adding tips to my growing list of branding tips. You see I am planning on taking all the tips from the past few years that I have been sending out every Wednesday in “Ed Roach’s Two Cents Worth” […]
Compliances As Brand Stars!
Compliances of every sort are viewed as good and bad depending on your perspective. In every case there are costs associated with them. They’re usually meant to protect something or deliver some assurance of quality.
Being compliant while mandatory,is a great […]
Here’s A Peek At My Branding Process!
I’ve been asked over at Linkedin if I could possibly outline my branding process. So I thought it might be a good idea to share this here as well. My branding process called “Brand Navigator” is a proprietary process […]
Your Professional Brand
What does your brand say about you? Let’s say you put a group of people in a room who are familiar with you. Each has their own perception of your brand. Ask them to use their imagination and picture your […]
See What I’m Saying
Sometimes just changing the way we say something creates a different perception of ourselves. As I consult with small businesses, many of the the solutions were arrive at are fuelled by a change in conversation. Businesses are naturally entrenched in […]
