personal brand

When it comes to branding – small businesses in general assume a lot. They more or less figure that if money is coming in the door then everything must be alright. But is it? Do you have that nagging in […]

I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand is among their stake holders. Many even fail to recognize that they are a leader and are content with settling […]

Does this sound familiar? You’d love some testimonials for your Linkedin profile but feel it’s pathetic to ask for one. A solution I use, is to go to people’s profile whose recommendation you’d like and leave them a testimonial unsolicited. Most times they will […]

Brands are built on relationships. People love to do business with people they like. Relationships puts a face and personality on any business situation. A particular friend of mine who is in the insurance industry, pays particular attention to introducing his wife to his […]

The way I look at the economy is that there are two positions that any business can take. One is you can let the economy “happen to you” OR you can develop your own economy. I choose the latter. How […]

This podcast discusses using scents as an icon for your brand.

After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It’s entitled – “15 Branding Things That Your Competition Doesn’t Want […]

Every brand is more than its brand image. We all identify a brand by it’s image and logo, but the true power of a brand is in its relationship with its audience. Many entrepreneurs fail to understand the depth of […]