I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand is among their stake holders. Many even fail to recognize that they are a leader and are content with settling […]
How To Get A Linkedin Testimonial
Does this sound familiar? You’d love some testimonials for your Linkedin profile but feel it’s pathetic to ask for one. A solution I use, is to go to people’s profile whose recommendation you’d like and leave them a testimonial unsolicited. Most times they will […]
The Relationship Strategy
Brands are built on relationships. People love to do business with people they like. Relationships puts a face and personality on any business situation. A particular friend of mine who is in the insurance industry, pays particular attention to introducing his wife to his […]
Making Your Own Economy
The way I look at the economy is that there are two positions that any business can take. One is you can let the economy “happen to you” OR you can develop your own economy. I choose the latter. How […]
How Inconsistent Brands Confuse Buyers?
Recently I had a meeting in London Ontario. I happened to be in a coffee shop drive-thru when I glanced over at the plaza next door and saw a classic case of inconsistent logos representing a business. In […]
Do You Have Brand Scent?
This podcast discusses using scents as an icon for your brand.
FREE New eBook from Ed Roach (Me)!
After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It’s entitled – “15 Branding Things That Your Competition Doesn’t Want […]
Your Brand Is More Than Face-Deep
Every brand is more than its brand image. We all identify a brand by it’s image and logo, but the true power of a brand is in its relationship with its audience. Many entrepreneurs fail to understand the depth of […]
5 Reasons A Listening Brand is Powerful:
1) If your job is to provide valuable service to a customer (and most of us do), it behoves you to be on top of what they need from you. It’s your job to over deliver and make the experience […]
