Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate […]
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How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
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Now’s the Time to Step-up your Game – AGAIN!
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re […]
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How To Amplify Your Brand Through Content Marketing
How To Amplify Your Brand Through Content Marketing
Guest Post: Ivan Serrano
You have a problem. You’re an industry rockstar, yet no one knows about your brand or product. Unfortunately, you haven’t taken advantage of the content marketing tools available that can help you amplify your amazing brand.
Research shows 20 to […]
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5 Ways To Use Social Media To Nurture The Sales Funnel
5 Ways To Use Social Media To Nurture The Sales Funnel
Guest post: Ivan Serrano
Think about the last time you purchased a product. Did you consult an advertisement you saw online or did you read product reviews on a trusted blog?
If you’re like most consumers, you probably consulted a review or […]
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Hellmann’s vs Just Mayo
Hellmann’s vs Just Mayo
My interview on the Charles Adler show on AM680 CJOB in Winnipeg. We are discussing the mayonnaise controversy between Hellmann’s and Just MAYO.
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Brands Have Lots To Say But Only One Mouth To Say It With.
Brands Have Lots To Say But Only One Mouth To Say It With.
Brand messages. They’re an important part of branding your company.They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers. They define your positioning. Positioning that hopefully resonates with customers […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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Only 4 Weeks to Bob Proctor’s Next Matrix Event!
Only 4 Weeks to Bob Proctor’s Next Matrix Event!
This past May I had the pleasure of being invited to participate in Bob Proctor’s (from The Secret” fame) event – The Proctor-Gallagher Matrix in Toronto. I was part of an expert panel doling out advice to participants who signed up for […]
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The Shark Tank Formula For Startup Success
The Shark Tank Formula For Startup Success
Most of us have seen ABC’s Shark Tank, where Mark Cuban, Daymond John, Barbara Corcoran and a group of other massively successful business “sharks” weed out entrepreneurial contestants and ultimately decide whether or not their business pitches are worth an investment.
Since the […]
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4 Reasons Why You should Consider Tradeshows to Promote Your Business
4 Reasons Why You should Consider Tradeshows to Promote Your Business
Guest Blogger: Tim Brown.
Tradeshows different from typical exhibitions wherein the audience is comprised of the general public. Many businesses participate in tradeshows because those are opportunities to interact with other companies and to target prospective investors or business partners.
It is not surprising that tradeshows […]
