Rumors have a terrible impact on internal communications and thus your brand. Here is a podcast outlining the hazards.
How Rumor Affects Your Brand Podcast
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About the Author: Ed Roach
For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” Visit About The Branding Experts to learn more.
