New article on “Mulligans in Branding,” over at Start Up Growth Expert.com I just started writing for them. Lots of great information for start-ups.
Mulligans in Branding
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About the Author: Ed Roach
For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” Visit About The Branding Experts to learn more.
