New article on “Mulligans in Branding,” over at Start Up Growth Expert.com I just started writing for them. Lots of great information for start-ups.
I’m about to embark on a trip to Tanzania in eastern Africa to facilitate developing a brand for a transportation agency. This is my first trip to this continent. I will be there for several weeks. Preparing for the trip has been the biggest […]
I was just directed to a blog post on customer service. This article showed the effectiveness of social media in responding to poor service and the benefits that could happen.
It reminded me of a situation where I was being waited on, but was […]
Rumors have a terrible impact on internal communications and thus your brand. Here is a podcast outlining the hazards.