Monthly Archives: July 2011

Eco Packaging Great For Your Brand

If you’re a business who packages goods, then having a great sustainability story is golden to your brand. If you use styrofoam or other petroleum based packaging, this moth’s issue of Packaging magazine has a terrific article and video […]

911 Branding

When it comes to branding – small businesses in general assume a lot. They more or less figure that if money is coming in the door then everything must be alright. But is it? Do you have that nagging in […]

The Perils of Ignoring Your Brand

I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand is among their stake holders. Many even fail to recognize that they are a leader and are content with settling […]