brand personality

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • hate
    You’re Stuck in a Rut -That’s How I See It Anyway. You’re Stuck in a Rut -That’s How I See It Anyway.

    You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]

  • 11409504_s
    How To Avoid A Weak Brand in a Post-Patent World! How To Avoid A Weak Brand in a Post-Patent World!

    How To Avoid A Weak Brand in a Post-Patent World!

How To Avoid A Weak Brand in a Post-Patent World!

Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.

Have you given any thought to […]

DAY FOUR: Brand Booster 21

Today’s session is about determining your brand’s personality.