coaching executive

Brands are built on relationships. People love to do business with people they like. Relationships puts a face and personality on any business situation. A particular friend of mine who is in the insurance industry, pays particular attention to introducing his wife to his […]

The way I look at the economy is that there are two positions that any business can take. One is you can let the economy “happen to you” OR you can develop your own economy. I choose the latter. How […]

This podcast discusses using scents as an icon for your brand.

After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It’s entitled – “15 Branding Things That Your Competition Doesn’t Want […]

Every brand is more than its brand image. We all identify a brand by it’s image and logo, but the true power of a brand is in its relationship with its audience. Many entrepreneurs fail to understand the depth of […]

1) If your job is to provide valuable service to a customer (and most of us do), it behoves you to be on top of what they need from you. It’s your job to over deliver and make the experience […]

I’ve been reading a lot lately concerning networking. The general discussion has been the effectiveness of the endeavour. The interesting thing for me, was that it was generally seen as a one or the other scenario. It seems that most […]

I’m quickly adding tips to my growing list of branding tips. You see I am planning on taking all the tips from the past few years that I have been sending out every Wednesday in “Ed Roach’s Two Cents Worth” […]