Compliances of every sort are viewed as good and bad depending on your perspective. In every case there are costs associated with them. They’re usually meant to protect something or deliver some assurance of quality.
Being compliant while mandatory,is a great […]
I’ve been asked over at Linkedin if I could possibly outline my branding process. So I thought it might be a good idea to share this here as well. My branding process called “Brand Navigator” is a proprietary process […]
What does your brand say about you? Let’s say you put a group of people in a room who are familiar with you. Each has their own perception of your brand. Ask them to use their imagination and picture your […]
Sometimes just changing the way we say something creates a different perception of ourselves. As I consult with small businesses, many of the the solutions were arrive at are fuelled by a change in conversation. Businesses are naturally entrenched in […]
FREE podcast discussing “brand Icons.”
Starting a new company? Hey this is a great opportunity to develop your brand from the ground up. At this stage you are in the enviable position of not having any negative baggage to deal with. What ever brand values […]
Important tips to remember when you have to give a presentation.
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
It seems to me that our comfort levels are our worst enemy. Once achieved, it’s like hull speed on a boat – you can’t go any faster. It is at this point that our brands stand still. You become so […]
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, […]
