Everything that touches your brand affects it. How you market it, is the voice of your brand. Positioning is the stand you take. Community involvement is the heart of your brand. Brand perception is reality to your audience. How stake […]
Barriers to Branding Success
From The Horse’s Mouth Podcast
Rumors Podcast
Brand Scent Podcast
Do You Have A Brand Scent Podcast?
Jump And Grow Your Wings On The Way Down.
The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times […]
It’s Not About You.
“It’s Not About You” Podcast. How to solve your customer’s problems.
The Change Curve Conundrum
I was present at a short discussion on change management today. Essentially the premise was that once learning of some life altering change to your personal life or business, you at first fall from denial and shock, only to finally pull up and out […]
From The Horse’s Mouth Podcast
From The Horse’s Mouth Podcast:
Why Brand Values Matter.
Just what do you stand for? In order for you to grow your brand effectively, you have to know your brand values. What are the characteristics that define you? These values are such that without them it would fundamentally change your brand. Let’s say […]
Scensory Branding
This week’s podcast is on scensory branding: