There are lots of ways that you can approach your brand to make it more effective. Some can be
costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t […]
Branding Voodoo That’ll Smoke The Competition
10 Yrs. To Build, 12 Min. To Destroy
I have been offline over the past week due to a tornado touching down in our backyard. A terrifying experience. It came at 3:00 in the morning, waking us out of a sound sleep. Of course we had no idea […]
How To Be Found Online Podcast
This week’s podcast is, “How To Be Found Online.”
Drew Gerber Speaks on PR and your Brand
As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed […]
Teaching A Dog New Tricks
I heard a great speaker on SEO (search engine optimization) yesterday during an event I spoke at. My topic was social media marketing. The SEO speaker was Jim Beretta from Communitech. Jim put much of the SEO spin into […]
How To Discover The Social Media Fit!
Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign […]
Survey Your Team
This week’s podcast looks at surveying your brand team to discover what environment it exists in.
Social Media Marketing Smarts
As I sit here putting together the graphics for a presentation I’m doing next week on Social Media Marketing to a small group of auto industry stakeholders, I’m wondering at what awareness level they are at.
Typically, businesses don’t even have […]
Be A Message Tailor
By guest writer, Maurice Marwood.
When selling yourself, your product or your service, always focus your discussions on the features that will be beneficial to your potential customer. And a feature that’s a benefit to one customer may not be a […]
Shout It Out Everywhere!!
Have you figured out a powerful brand positioning strategy yet? Well, let’s say you have. Now you have to develop a brand image that reflects that position and roll it out across every touch point of your brand. Your website […]
