Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign […]
How To Discover The Social Media Fit!
Survey Your Team
This week’s podcast looks at surveying your brand team to discover what environment it exists in.
Social Media Marketing Smarts
As I sit here putting together the graphics for a presentation I’m doing next week on Social Media Marketing to a small group of auto industry stakeholders, I’m wondering at what awareness level they are at.
Typically, businesses don’t even have […]
Be A Message Tailor
By guest writer, Maurice Marwood.
When selling yourself, your product or your service, always focus your discussions on the features that will be beneficial to your potential customer. And a feature that’s a benefit to one customer may not be a […]
Shout It Out Everywhere!!
Have you figured out a powerful brand positioning strategy yet? Well, let’s say you have. Now you have to develop a brand image that reflects that position and roll it out across every touch point of your brand. Your website […]
How Dare I Expect Payment!
It never ceases to surprise me how people feel no remorse in using you at your expense. As any reader to my blog can attest, I pay huge attention to my brand. I believe that bad practices can hurt me […]
How To Make Your Best Impression?
What impression are you making on people? When you meet them for the first time – after you’ve given them your business card – then they get back to their offices and decide to check you out. What are they […]
