101 branding tips

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    Acculturation in Branding Acculturation in Branding

    Acculturation in Branding

Acculturation in Branding

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]

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    Branding as a Catalyst for Succession Financing Branding as a Catalyst for Succession Financing

    Branding as a Catalyst for Succession Financing

Branding as a Catalyst for Succession Financing

As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]

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    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

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    5 Customer Service Tips for Smaller Businesses 5 Customer Service Tips for Smaller Businesses

    5 Customer Service Tips for Smaller Businesses

5 Customer Service Tips for Smaller Businesses

Guest Poster: Consumer Affairs for Brands

Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]

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    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]