Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
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5 Customer Service Tips for Smaller Businesses
5 Customer Service Tips for Smaller Businesses
Guest Poster: Consumer Affairs for Brands
Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
Closing Time? What Closing Time?
According to the Enterprise Council a whopping 71% of small businesses say they forward or accept calls to their homes or mobile phones when they’re not in the office. Most entrepreneurs I know, (including myself) are accessible when ever […]
