starting business

I’ve been reading a lot lately concerning networking. The general discussion has been the effectiveness of the endeavour. The interesting thing for me, was that it was generally seen as a one or the other scenario. It seems that most […]

I’m quickly adding tips to my growing list of branding tips. You see I am planning on taking all the tips from the past few years that I have been sending out every Wednesday in “Ed Roach’s Two Cents Worth” […]

Compliances of every sort are viewed as good and bad depending on your perspective. In every case there are costs associated with them. They’re usually meant to protect something or deliver some assurance of quality.

Being compliant while mandatory,is a great […]

I’ve been asked over at Linkedin if I could possibly outline my branding process. So I thought it might be a good idea to share this here as well. My branding process called “Brand Navigator” is a proprietary process […]

What does your brand say about you? Let’s say you put a group of people in a room who are familiar with you. Each has their own perception of your brand. Ask them to use their imagination and picture your […]

Sometimes just changing the way we say something creates a different perception of ourselves. As I consult with small businesses, many of the the solutions were arrive at are fuelled by a change in conversation. Businesses are naturally entrenched in […]

Starting a new company? Hey this is a great opportunity to develop your brand from the ground up. At this stage you are in the enviable position of not having any negative baggage to deal with. What ever brand values […]

Important tips to remember when you have to give a presentation.