branding expert

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • NOoff
    Your Brand Is More Than The Obvious Your Brand Is More Than The Obvious

    Your Brand Is More Than The Obvious

Your Brand Is More Than The Obvious

A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]

  • Ed Roach Branding Experts
    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]

  • dreamstime_1341293
    Embrace The Limb Embrace The Limb

    Embrace The Limb

Embrace The Limb

Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you can be. You’re losing ground to your competition. […]

  • hate
    You’re Stuck in a Rut -That’s How I See It Anyway. You’re Stuck in a Rut -That’s How I See It Anyway.

    You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]

  • BLOCKS
    5 Steps To A Better Brand 5 Steps To A Better Brand

    5 Steps To A Better Brand

5 Steps To A Better Brand

One:

Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]