Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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How To Engage In Content Marketing Like the Big Boys Do
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough […]
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Your Brand Is More Than The Obvious
Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]
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Objects May Be Closer Than They Appear!
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to […]
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How To Make Brand Difference Sell For You.
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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Embrace The Limb
Embrace The Limb
Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you can be. You’re losing ground to your competition. […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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5 Steps To A Better Brand
5 Steps To A Better Brand
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
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Mastering the Art of Healthy Business Relationships
Mastering the Art of Healthy Business Relationships
10 Don’ts that Destroy Life-Changing Connections at Work
Let’s face it, business relationships can be tough and some even adversely impact careers and the bottom line. Although relationships are a fundamental aspect of the human experience, our dealings with co-workers and superiors as well as […]
