Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public if they don’t predict trends correctly. Even the biggest brands are in danger of losing their cultural icon status if they don’t keep up with the times. Here are 10 big brands, recent and old alike, that simply stopped being cool. Read them at Preity Smith’s blog…
Top 10 Brands That Stopped Being Cool
About the Author: Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” Visit About The Branding Experts to learn more.