Claim It! Own It! Now Promote It!
It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part (and I would argue) the most important part of your brand is your positioning. Where can your brand take the high […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a […]
Deere To Your Heart Branding
A Simple Observation
Over time I have developed a bias regarding email addresses. As you can imagine, I get my share of subscribers and un-subscribers to my lists. When ever any of these actions happen, if the person has a generic address such […]
Top 10 Brands That Stopped Being Cool
Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public […]
Fund It! Brand It! Sell It! 3-step workshop at the Windermere Manor in London on November 15, 2011
Have you ever wondered…
• Is there a shortcut to Government funding”?
• Is your brand about due for an over-haul?
• Do you have the sales training you need to jump-start your goals?
Coming to London on November 15th is Fund It! […]
The Walking Brand
Recently I stepped it up a bit and had some quality dress shirts embroidered with my logo and slogan – “Lead Don’t Follow.” For a while now I felt this area a loose end in my own personal brand. I wanted a dress shirt […]
When Is It Time To Call In The Pro’s?
I’m in the process of expanding my services and part of that involves extending the range of my WI-FI. If you’ve even looked into bridging you might agree that it’s a daunting topic. I understand the premise behind it, but […]
Jehovah’s Witnesses’ Powerful Branding Opportunity
There came a knock on the door last yesterday morning and on opening the door, there stood two very pleasant looking young women. They politely introduced themselves, but I had already guessed that they were from the Jehovah’s Witnesses. […]
