This past May I had the pleasure of being invited to participate in Bob Proctor’s (from The Secret” fame) event – The Proctor-Gallagher Matrix in Toronto. I was part of an expert panel doling out advice to participants who signed up for […]
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Appearing To Do The Right Thing is The Wrong Thing in Branding
Appearing To Do The Right Thing is The Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to 
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The Shark Tank Formula For Startup Success
The Shark Tank Formula For Startup Success
Most of us have seen ABC’s Shark Tank, where Mark Cuban, Daymond John, Barbara Corcoran and a group of other massively successful business “sharks” weed out entrepreneurial contestants and ultimately decide whether or not their business pitches are worth an investment.
Since the […]
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Your Brand Is More Than The Obvious
Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
