A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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How To Make Brand Difference Sell For You.
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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5 Steps To A Better Brand
5 Steps To A Better Brand
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
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Mastering the Art of Healthy Business Relationships
Mastering the Art of Healthy Business Relationships
10 Don’ts that Destroy Life-Changing Connections at Work
Let’s face it, business relationships can be tough and some even adversely impact careers and the bottom line. Although relationships are a fundamental aspect of the human experience, our dealings with co-workers and superiors as well as […]
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My self-investment = self-confidence rant!
My self-investment = self-confidence rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had […]
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There’s No Branding Off Switch
There’s No Branding Off Switch
If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]
5 Tell-Tale Signs That You’re A Bookshelf Brand.
“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but […]
