Monthly Archives: November 2016

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    Acculturation in Branding Acculturation in Branding

    Acculturation in Branding

Acculturation in Branding

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]

  • Brand as Bait
    Brand As Bait. Brand As Bait.

    Brand As Bait.

Brand As Bait.

With regard to your brand there‚Äôs lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]