blogging about branding

  • Is Your Brand The Needle In The Haystack? Is Your Brand The Needle In The Haystack?

    Is Your Brand The Needle In The Haystack?

Is Your Brand The Needle In The Haystack?

How’s business these days?

Do you feel like the preverbal needle in the haystack. The right customers just aren’t finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the […]

10 Things I Hate About Branding

ONE:
Frankly it takes a lot of work to stay on top of my brand.  If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]

Changing My Blog’s Name

From here onward my blog will be known as – Ed Roach: The Branding Guy.™ This addresses my progress in branding myself. As I meet people I’m repeatedly being addressed as “that branding guy.” So I’ve decided to embrace it. The new name addresses […]